Mitchum has apologised to customers after a number of people reported skin reactions, including rashes, bumps and burning, linked to some batches of its roll-on deodorants.
The complaints surfaced on social media, particularly TikTok, where users shared videos showing redness and irritation after using the brand’s 48-hour roll-on anti-perspirant and deodorant.
In a statement, Mitchum UK confirmed that the issue was tied to a change in the manufacturing process affecting one of the raw materials used in production. The company stressed that no alteration had been made to the deodorant’s formula itself, but that the updated manufacturing method had impacted how the product interacted with the skin of certain users.
A spokeswoman for Mitchum UK said: “We are aware of reports from some customers regarding reactions to select batches of Mitchum 48-hour 100ml roll-on anti-perspirant and deodorant sold in the UK, Ireland and South Africa. No other products in our portfolio are impacted. Consumer wellbeing is always our priority, and we are truly sorry some of our customers have experienced temporary irritation. This is not the experience they expect from us.”
The company added that it had fully investigated the problem, identified the cause, and reverted to the original manufacturing process. “We can confirm this issue has now been resolved and we are working to remove the small amount of product remaining on shelf,” the spokeswoman said.
Mitchum also confirmed that the affected batches represented only a limited number of products and that it is working with retailers to ensure they are withdrawn. Customers who have experienced irritation are being urged to contact the company’s customer care team.
The deodorant brand, which markets itself as offering long-lasting protection against sweat and odour, is widely available in supermarkets, pharmacies and online retailers across the UK and internationally. The reported reactions have raised concern among loyal users, many of whom turned to social media to share their experiences and call for clarification.
While temporary skin irritation is a known risk with some personal care products, consumer safety experts stress that companies must swiftly investigate any reports of adverse reactions. Mitchum’s rapid response and decision to return to its original manufacturing process are likely aimed at reassuring customers and protecting its reputation in a competitive personal care market.
The company said it will provide updates if needed but emphasised that the issue is now resolved.
