Nearly four out of five motorists in Ireland admit to engaging in at least one behaviour that can distract them while driving, according to new research published by Aviva Insurance Ireland.
The study, based on a survey of 1,000 drivers across the country, found that 78% of respondents reported habits that take attention away from the road. The most common distractions include using map applications while driving, cited by 31% of drivers, followed by 30% who eat or drink behind the wheel. A further 15% said they adjust dashboard screens while driving.
More concerning behaviours were also recorded. Around one in ten drivers admitted to using their phone while stopped at traffic lights or in congestion, while 7% said they read messages, scroll through social media, or reply to texts while still driving.
Official figures from An Garda Síochána show that nearly 24,500 motorists were caught using mobile phones while driving last year, representing an increase of 11.5% compared with the previous year. Authorities say mobile phone use remains one of the most common causes of driver distraction and enforcement action.
Despite these findings, the research suggests strong public support for technological solutions aimed at reducing distraction. Almost three-quarters of respondents said they would back automatic phone-blocking systems that prevent notifications and app use while a vehicle is in motion, while still allowing essential hands-free communication.
Aviva said the results highlight a growing normalisation of in-car multitasking, even as drivers acknowledge the risks involved.
Commenting on the findings, Julie Frazer, product lead at Aviva Insurance Ireland, said everyday habits such as checking navigation apps, adjusting touchscreen controls or glancing at messages have become routine for many drivers. She warned that even brief distractions can significantly increase the risk of missing hazards or reacting too slowly in critical situations.
Road safety campaigners have long raised concerns about the impact of digital devices on driver attention, particularly as vehicles become increasingly reliant on touchscreen interfaces and connected systems.
The study adds to growing evidence that distraction behind the wheel remains a persistent issue despite increased awareness campaigns and tougher penalties. While enforcement data shows rising detections, insurers and safety advocates say behavioural change among drivers is still lagging behind.
Aviva’s findings suggest that while many motorists recognise the dangers of distraction, everyday habits and technology use continue to pose challenges for road safety efforts.
